Cher Lloyd Sizzles In One-Take “Lost” Video

Mike Wass | April 24, 2020 1:30 pm
Interview: Cher Lloyd Talks 'M.I.A'
We speak to the UK pop star about her catchy new single, 'M.I.A.'

Cher Lloyd returns today (April 24) with a fiery kiss-off anthem called “Lost,” which is the musical equivalent of posturing on social media so your ex can see how amazing your life is. “I heard from a friend of a friend that you, you’ve been checking back in,” she coos over HITIMPULSE’s slick production. “‘Cause I said goodbye, moved overnight and you haven’t heard much since then.” The 26-year-old then pours a little tea on the chorus: “Think I’d be lost without you… is it hard knowing you’re wrong, see I got lots without you.” All in all, it’s a cute comeback single.

“I had the most incredible time co-writing and recording this song and video,” the Brit explains. “Everyone has found themselves in the same shoes — having the strength to move on and be bold enough to say that you’re doing great without that person. Every time I sing this song I feel empowered.” Cher also unveiled the glamorous, one-take video. “This was a challenge and really nerve-racking, but so much fun — I couldn’t hide behind any cuts! I’ve never done anything like this for a video before and I’m so happy with the result!”

Watch Cher lounge around her boudoir below.

Do you love the video? Let us know below, or by hitting us up on Facebook and Twitter!