Or are they trying too hard? It’s so hard to tell with this latest ad for Britney Spears’ Blackout, which eschews current footage–the minute-long clip contains about six seconds of footage from the strippertastic video for “Gimme More”–in favor of beating America over the head with old imagery of their fallen star.
Like the last commercial for the album, this ad has layers and layers of meta attached to it, although the overall mood doesn’t seem angry as much as it seems mournful; come to think of it, this may be the first tribute video for someone that pays homage to an artist while only using footage and music from that person. My only question to the folks at Jive: Why are you bothering? Surely anyone who’s gonna know about the album knows about it already. Are you just that bored that you have to fire up iMovie and create homages to the Britters that once was?
Britney Spears Blackout Sizzle Reel [YouTube]