Kelis once boasted that her milkshake brought all the boys to the yard, but newcomer Justina ups the metaphor ante with her irresistible “Bubble Gum”. Sounding like a quirky cross between Dev and Kreayshawn, the New Jersey-born MC is probably not rapping about dental hygiene on the lead single of her forthcoming mixtape Route 80. That becomes increasingly apparent in the cute and colorful video, which finds the orally-fixated diva chewing gum in the most unlikely places. Jump below for a full-flavored burst of Justina!
“I am so excited to premiere the first single off my Route 80 mixtape coming this spring,” sweet-toothed brunette Justina tells us. “‘Bubble Gum’ is about having fun, feeling wild and sexy, and being yourself. I am currently a recovering gum addict and maybe this video will help me cut down from five packs a day to two. But I doubt it! So let’s get it poppin’. Hope you enjoy! Dirty mouth? Clean it up!”
Justina — ”Bubble Gum”
As for the clip, our heroine merrily pops gum while sprawled on the counter of a liquor store before hitting up the club to grind the night away with her girls. You just know it’s only a matter of time before Ke$ha calls Justina to hang out!
In addition to boosting the sales of confectionery, the feisty MC will also be joining the Warped Tour in July. No doubt she’ll perform her Shyboogs-produced single ,as well as songs like “Hard To The Body” and “Reputation”, which have appeared on hit TV shows like Smash and Running Russel Simmons.