Madonna’s Cone Bra Appears On Jean Paul Gaultier-Designed Diet Coke Bottles

You may think that  decided to sit down at her sewing machine in 1990 and whipped up her famous cone bra and corset worn in the “Vogue” video and on her Blond Ambition Tour all on her own. But no, the outfit sprung from the imagination of revered couture designer Jean Paul Gaultier, who is now the creative director of Diet Coke. In the soft drink company’s new campaign for Europe (sorry, US fans), Her Madgesty’s classic ensemble adorns one line of the bottles, while a couple different recognizable Gaultier designs appear on others. Head below to watch the TV spot for the fashionably fizzy drink.

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