Ruth B. Proves “Lost Boy” Was Not A Fluke With “Superficial Love”

Mike Wass | February 24, 2017 3:59 pm

Ruth B. ranked as one of 2016’s break-out pop stars thanks to “Lost Boy,” a simple piano ballad that originally began life as a six-second Vine. The micro-anthem became so popular that she decided to release a full version independently and soon landed in the top 100 on iTunes. It didn’t take long for Columbia Records to step in and a rerelease caught fire at radio — propelling the song all the way to number 24 on the Billboard Hot 100 and double platinum status. She returns today (February 24) with “Superficial Love,” an introduction to her upcoming debut LP.

Original released as a bare-bones ballad on The Intro, the track has been reworked by Mike Elizondo (Kimbra, Skylar Grey and Carrie Underwood) and it now boasts lush, multi-layered production. “This superficial love thing got me going crazy, baby if you want me then you better need me,” she sings. “Cause I’m so done not being your number one.” This reminds me of early Leona Lewis with its smooth vocal and contemporary production. Ruth has been working with some interesting people (Lorde collaborator Joel Little, in particular), so expect big things from her debut. Listen to “Superficial Love” below.

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