DJ Snake, Selena Gomez, Cardi B & Ozuna Unite For Monster Hit, “Taki Taki”
It’s finally here! DJ Snake’s star-studded “Taki Taki” arrives tonight and it somehow manages to live up to the deafening hype. An absurdly catchy celebration of Latin music, the song fuses reggaeton, island beats and hip-hop in a way that is both unexpected and accessible. Puerto Rico’s Ozuna gets the party started with a silky smooth verse that rides the bone-rattling beat and introduces us to the insidious hook (is that a flute?). Next up is frequent chart-topper Cardi B, who instantly makes it clear that “Taki Taki” doubles as a floorfiller and a bedroom anthem.
“If the text ain’t freaky, I don’t wanna read it,” Cardi declares with trademark attitude. “And just to let you know, this punani is undefeated.” Ok, then! The rapper then switches to Spanish — a formula that Selena Gomez follows on her contribution. In many ways, the “Back To You” diva is the MVP of this collaboration. She brings a playfulness to the banger that strikes the right balance between cheeky and lewd. “Careful when you come through my way, my body already know how to play,” she coos sexily. “Work it, keep it tight every day.” It’s worth downloading just for her breathy pronunciation of “DJ Snake.”
Given the streaming success of all three contributors, “Taki Taki” is going to destroy Spotify. (It already broke the record for the most pre-saved song in history). However, it will be interesting to see how radio responds. The song is certainly catchy enough to slice through the language barrier à la “Despacito” and “Mi Gente,” but it definitely puts it at a disadvantage. On the other hand, the video is certain to deliver huge numbers. Get ready to swing your hips and press play below.