Crazed Jonas Brothers fans took a break from harassing the Washington Post that was just long enough for them to pick up copies of the boys’ new album, A Little Bit Longer, in droves; Billboard is reporting that some 201,000 copies of the CD were scanned on Tuesday at stores that report sales to its Building chart, making it pretty much a lock to be next week’s No. 1. (Those outlets: Trans World Entertainment, Best Buy, Circuit City, iTunes, Starbucks, Borders, Target, Anderson Merchandisers and Handleman Co.) The Disney-owned Hollywood Records is estimating that the album will sell between 675,000 and 725,000 copies thanks to what they’re calling a nontraditional marketing campaign, i.e., allowing the boys to play their new songs before the album came out. Call me crazy, but isn’t “constantly stoking demand among teenage girls” is about as traditional as marketing campaigns get?
Anyway, in an attempt to get the discussion back in the less nonsensical realm, Billboard notes that if the stars–and teenage girls’ budgets–align correctly, the brothers will reach a milestone not yet seen in this century:
The Jonas Brothers may pull off another chart feat next week, too. With “Longer” an all-but-lock for No. 1, there’s a good chance the sibling trio’s sophomore set, “Jonas Brothers,” now ranked No. 11, could return to the top 10. If they place two albums in the top 10 next week, it’ll be the first time a group has done so since ‘N Sync on the chart dated Jan. 2, 1999.
Ahem. I think that answers the question I posed above.
Jonas Brothers On Track For First No. 1 Album [Billboard]