Rihanna Unveils ‘ANTIdiaRy’ Experience: Watch The Samsung Commercial
This is not a drill (we hope) — Rihanna‘s ANTI album may actually arrive sooner than we think! After launching her ANTIdiary.com website last week, the singer unveiled various Samsung commercials promoting the visual experience during the 2015 American Music Awards broadcast yesterday (November 22).
The main clip runs for one minute and finds a young-looking Rihanna (who seems to be channeling her Music Of The Sun/A Girl Like Me early beginnings — note that her tattoos are all airbrushed away) looking completely ethereal in a white children’s bedroom. She then follows two kids down a dark hallway, whose trek continues in another slightly haunting Samsung clip.
There is still no concrete release date for ANTI, which will be the “BBHMM” singer’s eighth album. But rumors are floating that it will drop this Friday (November 27) as a Tidal exclusive and December 4 for all other platforms.
View Rihanna’s experience commercials in collaboration with Samsung below.
Are you in? #ANTIdiaRy https://t.co/OGdovYaOIT
— Samsung Mobile US (@SamsungMobileUS) November 23, 2015
Unlock the mystery. #ANTIdiaRY https://t.co/ddHbXXa8dd
— Samsung Mobile US (@SamsungMobileUS) November 23, 2015
The time is nearing. Her world awaits. #ANTIdiaRy pic.twitter.com/VroCkqTyRj
— the keyholder (@IAmTheKeyHolder) November 23, 2015
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